SMS newsletter
A text message gets read. Save that for the customers who asked to hear from you, rather than shouting at everybody else.
DKK 0.30
per message sent
All prices exclude VAT.
Customers sign themselves up
They text your keyword to 1919 and they are on the list. Nobody on your side has to key sign-ups in.
Unsubscribing is just as easy
One line at the bottom of the message is enough. They text your keyword followed by STOP and they are off the list.
Segmentation
If you hold data on the recipients, you can narrow the list before you send, so the offer reaches the people it actually suits.
Personal messages
Merge in a name, an order number or whatever else you have on file, instead of sending everybody the same thing.
Schedule the send
Queue the offer in good time and let it go out on Friday afternoon, without anybody having to be at the office.
Pay per message
DKK 0.30 per SMS, with no subscription and no per-seat licences. The keyword people sign up on costs DKK 120 a month, and the rest is usage.
SMS as a channel
- 98%
- of all text messages get opened
- 90%
- are opened within 3 minutes
- One word
- is all a customer has to text to sign up
The open-rate figures are general industry figures for SMS, not our own measurements.
An SMS newsletter is not the same as blasting adverts at everybody whose number you can find. It is a list of people who put their hand up.
Customers sign up by texting your keyword to 1919. From there you can send them offers, news, or something reserved for the people in the club. You do not have to administer sign-ups, and they do not have to fill in a form.
Why SMS marketing works
A text message lands on the screen people look at all day, and it gets read within minutes. In return you only get one shot, so the format works best when the message is short, specific and genuinely relevant to whoever receives it.
Keep the list clean
People change numbers. With an HLR lookup you can run the list through before you send and weed out the numbers that no longer exist. It costs DKK 0.08 per lookup and usually pays for itself in the messages you avoid sending into nothing.
What our customers use it for
Four ways to use the list once you have built it.
Campaigns and offers
Send an offer to the whole list, or to the segment it actually suits. Flash sales and time-limited offers work well over SMS, because the message gets read straight away.
Customer club
Give members something other people do not get. Early access, an offer that only applies to the club, or an invitation to something that is not advertised widely.
Competitions and votes
Ask people to text a word to your keyword to enter. You get the entrants collected in one place, and you can send a receipt straight back.
Event invitations
Invite people to an event, and send a reminder the day before. Narrow the list so you only write to the people who could realistically turn up.
Frequently asked questions
Something not covered here? Give us a call or write to us. We are happy to get into the technical details.
Contact usHow do people sign up?
How do they unsubscribe?
Are we allowed to send marketing by SMS?
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